Resume

Work Experience

Associate Performance Marketing

Stoa School

Remote

Strategized and executed top-of-the-funnel development campaigns for 6 months MBA program on Google, Facebook, Instagram & LinkedIn worth 14 Lakhs with positive ROAS
Played an instrumental role in acquiring 143 customers for the cohort
Tracked & reported back on key metrics to further optimize targeting and creatives

Digital Marketing Executive

Kapsons Group

Mohali, Punjab

New Store Launch Campaign:

Ideated and Executed Brand Awareness Ad Campaigns on Google, Facebook & Instagram worth 4 Lakhs generating revenue upwards of 40 Lakhs
Acquired 3095 digital leads in 2 months along with 1.11 Lakh Clicks, 1.38 Crore Impressions, and 69.7k YouTube Views
Designed mockups for custom landing pages and executed On-Page SEO to maximize landing page relevance & experience

E-Commerce Website Campaigns:

Executed End-to-End (Planning, Budgeting, Execution & Reporting) Social Media Ads campaigns to drive sales for eCommerce website
Handled Ads budget of more than 1.5 Lakhs
Delivered 5x ROAS campaigns for eCommerce website

Managed Website Content, Social Media & Google My Business Pages:

Increased follower base by 55% in 2 months via dedicated community management and engagement activities
Curated & published Social Media Calendar for the Instagram page
Liaisoned with CRM team for offline-based customer query resolution
Ensured on-time resolution of digital (website, google my business and social media) queries
Optimized Google My Business Pages for 23 stores
Optimized web properties to improve site performance and usability

Assistant Manager Sales

Tata Hitachi

Rohtak, Haryana

Imparted technical dexterity to a team of 5 for enhanced preparedness of on-field sales
Boosted deal participation from 25% to 75% through building confidence & motivation among the dealership team
Headed 5-member team to procure 30% market share for hydraulic excavator segment across 6 districts, thereby contributing 80% of business in Haryana
Organized BTL activities, i.e. product walkarounds, demos & customer meets, to escalate sales by 95%

MICA, AHMEDABAD

Post Graduate Certificate in Digital Marketing & Communications

THAPAR UNIVERSITY, PATIALA, PUNJAB

MBA - Marketing & Operations

B.E. - Industrial Engineering

Facebook Business Manager

Google Analytics

Keywords Research

Copywriting

Google My Business

Google Ads Manager

LinkedIn Campaign Manager

Facebook Pixel

On-page SEO

Community Management

Email Marketing

Content Scheduling & Publishing - Buffer

Content Management Systems (CMS) - WordPress, WIX & OpenCart

Graphic Content Creation - Canva